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Authentic and accurate information and public education is basic to any disease control initiative. It is more so for a disease like cancer where more than 70% of disease burden is related to life-style factors such as food & beverage practices, personal habits, infections, tobacco consumption and social customs. In addition, urbanization, industrialization and increasing life-span are also known to influence the cancer pattern globally. This necessitates proper appreciation of risk factors and other causes of cancer by the people. At CFI we consider information and public education to be of vital importance in our cancer prevention initiatives. CFI has continuously worked on developing new communication strategy, methods and modules for urban and rural populations. |
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